Mission Statement – Working together with the tourism industry, to attract and retain visitors to our community.
About Us – Tourism Chilliwack was established in 1998 as part of the Chilliwack Economic Partners Corporation (CEPCO). The organization was created to forge a partnership between the City of Chilliwack and the tourism industry, to promote growth and diversification and to increase the economic impact of tourism. In 2006, Tourism Chilliwack became incorporated, with the City of Chilliwack as its sole shareholder. We are a non-traditional Destination Marketing Organization (DMO), which has a business function but also conforms to governance policies and undertakes strategic planning. Tourism Chilliwack is led by the following private sector board of directors:
Tourism Chilliwack operates the Chilliwack Visitor Centre, located directly in front of Chilliwack Heritage Park. Our staff develop, co-ordinate and deliver tourism marketing programs aimed at promoting Chilliwack as a tourist destination and to create a strong and growing tourism industry in the eastern Fraser Valley. Tourism Chilliwack takes a business approach to generating other revenue streams and in 2008 acquired the Chilliwack Flag Shop franchise. In January of 2012 the City of Chilliwack awarded the management agreement for Chilliwack Heritage Park to Tourism Chilliwack.